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Our mission is to make clothing that makes you happy and the planet happy!

Fast fashion is one of the most harmful industries in the world and we know that this is something our customers care about just as much as we do. So we've made sure that our clothing is kinder to the earth and all her creatures!

We also believe that it's more sustainable to buy 'forever tees' that are ethically made and are exceptional quality, so they'll last for years to come!  



Did you know that non-organic cotton is harmful to the people who make it, pollutes the environment around us, and destroys wildlife? Due to the harsh chemicals being used in the production of regular cotton, the factory workers who breathe in their fumes in are being poisoned and killed in their thousands. To make matters worse, the chemical residue from these facilities is also having a catastrophic effects on the surrounding wildlife too, with millions of fish and birds perishing annually.  

We can do better than this.

By opting for organic cotton, we can ensure that our clothing is ethical and responsible. KIND clothing is made without the harsh chemicals (no fertilisers or pesticides) and uses less water during production too. 



There shouldn't be any victims when it comes to the fashion we wear.

Our clothing is ethically made in GOTS-certified and Fair Wear Foundation approved facilities, meaning that the people who make them are guaranteed safe and dignified working conditions, a fair living wage and a legally binding contract. No child labour, ever.



We are a cruelty-free, plant-based company, so you can be sure that no animals have been harmed in the making of your new t-shirt, which has been PETA approved. Our team is passionately against animal testing, and we use vegan ink in all of our prints. 



Reforestation plays an essential part of reversing the impacts of climate change, so as well as being mindful about the clothing we produce, we promise to plant a tree for every sale. 

You'll also notice that some of our animal tees include a donation to some amazing wildlife charities that are close to our heart. 


Thanks for your support, and thanks for being KIND!