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We began our journey in West London in 2018 as an oddball clothing brand that was small in size but big on ethics. Along the way, our team and customers fell in love with our iconic tiny embroideries and we decided to dedicate our brand exclusively to those. Existential Thread as you know it was born...


Today we embroider those weird things you love onto premium, sustainable garments. Tamagotchis. Skydiving. Jacket Potatoes. Moss Balls. The whole gang is here. Need a gift for someone who's impossible to buy for? We've got you. Or if you've got a niche interest you'd like to see embroidered, drop us a line - we take the occasional request.


We wanted to make sure that the quality of all Existential Thread garments is "chef's kiss". Using smooth organic cotton, our flagship classic t-shirts are designed with the ideal thickness - light enough to keep you cool, whilst having the reassuring weight you'd expect from a top quality garment. They're built to last, because we're all about that slow-fashion.


Ethical manufacturing is at the core of everything we do. We're proud to bring you clothing that is PETA-approved, sweatshop-free, and delivered to your door in plastic-free packaging. As part of our zero-waste policy, our products are made to order in 90% of cases, to ensure that we are not 'making too much' stuff that ends up in landfills.


Giving back is important to our team, and we know it's important to you folks too. We're proud to work with Thread Ahead, an inspiring charity that works to reduce waste in the fashion industry by redirecting good quality, new clothing to refugees in need.